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HOME BUYERS ONLINE SEMINAR

Everything you should know about buying a home

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Tell The World

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With the Home Buyers Online Seminar you have access to a great tool to convert mere visitors into prospective clients. However, if nobody knows about it, you are simply lost in cyber space. "Ducks lay their eggs in silence while hens cackle like madwomen. The result? Everybody eats hens' eggs". If you are seriously about marketing your e-business, you better be a chicken!

Your Website

 

The most obvious place to promote your Home Buyers Online Seminar is of course your own website. To grab people’s attention, put one of the seminar images plus inviting text at a prominent spot in your home page. The vast majority of Internet users spend less than 20 seconds to look at a web page. If they do not see something of particular interest to them, they continue browsing to other sites. The Home Buyers Online Seminar could be your eye-catcher.

Your Blog

 

If you are publishing your own blog, do not forget to write an article (with seminar image and direct link) about your new Home Buyers Online Seminar. TIP: Put your market area (city, town, region) in the HEAD LINE, together with “Home Buyers Online Seminar” for more readers and better search engine results.

Social Networks

 

Do not underestimate the power of social networking sites, such as Twitter, FaceBook, etcetera. It only takes a few minutes per day to update your accounts and soon you will be amazed about the results.

Squidoo is a popular publishing platform and community that makes it easy for you to create "lenses" online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest. It's a super simple and powerful way to share your interests, build your online identity and credibility, and connect with new readers.

If you are not a member yet, consider joining Active Rain (free). ActiveRain Real Estate Network is a free social network and marketing platform for real estate professionals. This network helps agents to create business relationships both within the industry and with the consumer.

 

E-Mail Signature

 

Put a link to your seminar in your e-mail signature.

Press Releases

 

There are several online services accepting and publishing press releases. Since they are picked up by Google and other search engines, people who subscribed to Web Alerts with your keywords (e.g. home, buying, seminar, your market area) will receive a notification. Published press releases can also contribute to a better PR (page rank).

 

There is at least one newspaper in your market region that has a weekly real estate section. Do not forget to send the editor a press release with information about your seminar. The Home Buyers Online Seminar is an unique program in your market area and usually editors are keen of news that is valuable to their readers and free to obtain.

Flyers

 

At every Open House, prospective home buyers show up without a real estate sales representative. You will present them your business card, of course, but to improve your changes for them to really give you a call one day, give them a flyer with information about the Home Buyers Online Seminar as well.